Tafe
Featured

Corporate Profile

TAFE - Tractors and Farm Equipment Limited, is an Indian tractor major incorporated in 1960 at Chennai, India, with an annual turnover in excess of US $1.6 billion. One of the largest tractor manufacturers in the world and the second largest in India by volumes, TAFE sells over 200,000 tractors annually.

Tafe corporateVisionCore ValuesHistoryGlobal footprintLeadership
Corporate

Profile

TAFE - Tractors and Farm Equipment Limited, is an Indian tractor major incorporated in 1960 at Chennai, India, with an annual turnover in excess of US $1.6 billion. One of the largest tractor manufacturers in the world and the second largest in India by volumes, TAFE sells over 200,000 tractors annually. TAFE's partnership with AGCO Corporation and the Massey Ferguson brand for over 63 years is a stellar example of its commitment to building long-term relationships with its stakeholders, through fair and ethical business practices. TAFE is also a significant shareholder in the AGCO Corporation, USA - a US $11.1 billion tractor and agricultural equipment manufacturer.

TAFE has earned the trust of customers through its range of products that are widely acclaimed for quality and low cost of operation. A strong distribution network of over 1600+ dealers effectively backs TAFE’s four iconic tractor brands - Massey Ferguson, TAFE, Eicher Tractors and IMT. TAFE acquired the Serbian tractor and agricultural equipment brand IMT - Industrija Mašina i Traktora in 2018. TAFE exports tractors, both in partnership with AGCO and independently, powering farms in over 100 countries which include developed countries in Europe and the Americas.

Besides tractors, TAFE and its subsidiaries have diverse business interests in areas such as farm-machinery, diesel engines and gensets, agro-industrial engines, engineering plastics, gears and transmission components, hydraulic pumps and cylinders, vehicle franchises and plantations.

our

Vision

The philosophy that drives TAFE was first enunciated by its Chairman and Managing Director in 1992. "To us in TAFE, Excellence is not something that we engineer, inspect and input into our tractors. It is an innate desire to attain the best that comes from within each of us. It defines our lives at work and at home and ripples out into the world around us" (Source: Corporate Film-1992).

This inspired TAFE to evolve its Vision & Values in 1999, through a company-wide participative exercise with external facilitation from IIM, Bangalore. The Vision & Values statement captures key elements of TAFE's culture, strengths and aspirations. Subsequently, Warwick Manufacturing Group (WMG), UK, facilitated each element of the V&V being linked to CSFs of the company to translate 'Vision' to 'Reality' through a Vision to Reality Plan (VTRP) that forms the basis of the company's Business Plan.

To achieve the distinction of being the first choice among the farming community of India and ensure a growing presence in international markets through setting leadership standards of performance and customer care in the agricultural machinery business.

our

Core Values

TAFE's core values define our beliefs, principles and practices. It outlines the conduct of business in our everyday lives, dictates our overarching vision and corporate strategy.
The new core values logo is a symbolic depiction of progress, energy and integrity. It vividly portrays the value sets practised within the organization.
The outer wheel indicates enduring progress and the inner chakra infuses whorls of energy that permeate the entire organization. The inner white space attributes justice and fairness, the perfect canvas for inscribing our values.

CUSTOMER

We may not be able to wipe the sweat from the customer's brow, but we can certainly put a smile on their face.

QUALITY

An uncompromising focus on quality, not just in products, but in all that we do.

PEOPLE

We are not just individuals doing our respective jobs. We are partners in progress. Our people matter.

TRUST

We value trust and long-term relationships with stakeholders, we live by it.

ETHICS

Our strong foundation has been ethical practices, open and transparent operations.

ENVIRONMENT

While serving our company, we are mindful of our commitment to preserve the environment and contribute positively to society.

CHANGE

We create value by anticipating, preparing and facing changes in a world where the only thing that is permanent, is change itself.

tafe

history

The Amalgamations Group entered the tractor business in 1960. Simpson & Company was already making Perkins Diesel Engines and the founder chairman of the group, Mr.Anantharamakrishnan's own great interest in agriculture and the Green Revolution in making, made the group grab the opportunity to make tractors when it presented itself.

Standard Motor Products of India Limited had been assembling Massey Ferguson tractors in India for Massey Ferguson India, which was a Bangalore based company handling the entire MF business in India. Massey Ferguson was looking for a company that would, in a phased manner, manufacture its tractors in India and successful negotiations with The Amalgamations Group lead to the group taking over the Bangalore operations and moving it to Chennai, then Madras. The new company was called Tractors and Farm Equipment Limited.

Our

Markets

TAFE looks at the world as its marketplace. Its acquired knowledge-base of diverse agro-climatic zones, crops and cropping practices of over five decades has empowered it to design and develop tractors and aggregates to suit any climatic condition or application in the world. Its product development and styling strengths have been validated by worldwide acceptance of its products and services. TAFE has a presence in over 100 countries, including markets such as the Americas, Eastern Europe, Africa and South Asia.

TAFE 

Leadership

Mallika Srinivasan is a thought leader and a strategist, recognized for entrepreneurship, commitment to excellence and contribution to Indian agriculture machinery business and academia. She is presently the Chairman TAFE - Tractors and Farm Equipment Limited, a INR 10,000 Crores tractor major incorporated in 1960 at Chennai, India. TAFE is today, the third largest tractor manufacturer in the world and the second largest in India by volumes, with an annual sale of over 180,000 tractors and presence in over 100 countries, including developed countries in Europe and the Americas.

She is additionally, on the Board of AGCO Corporation - USA, TATA Steel Limited and TATA Global Beverages Limited. She is a member of the Executive Board of the Indian School of Business, Hyderabad, the Governing Board of the Indian Institute of Technology, Chennai, and the Bharathidasan Institute of Management, Trichy.

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TAFE

Leadership

The person who raised The Amalgamations Group from a modest profile in the 1960s to one of the country’s major industrial houses to reckon with today. He started small – with a short stint at a Chartered Accountants Firm in London. When he returned to India, Mr. Sivasailam was entrusted with the task of giving shape to a new company – today’s TAFE. And there was no looking back after that. He grew in stature from TAFE’s General Manager in 1961 to Chairman and MD in subsequent years.

From there it was a short step towards becoming the Chairman of The Amalgamations Group in 1968. Under his wise governance, the Group grew exponentially and more than doubled its revenues.

TAFE was close to Mr. Sivasailam’s heart. It was here that he was able to combine his well-honed business acumen with his genuine desire to make a change in the very fabric of India’s agricultural landscape. Mr. Sivasailam was one of those rare individuals who was conferred the degree of Doctor of Science (Honoris Causa) by not one but many universities for his contribution to both agricultural business management and industrial development.

TAFE

Leadership

Sivasailam Anantharamakrishnan (1905 – 18 April 1964), affectionately called "J" was an Indian industrialist and business tycoon who founded and led the Amalgamations group of industries from 1945 to 1964.

Anantharamakrishnan was born in Tirunelveli in 1905 and had his education in Tirunelveli and Madras. In 1935, he joined the Simpsons group of companies as a secretary and in 1938, became the first Indian director in the management of Simpsons group. He served as the Chairman of the group from 1953 till his death in 1964.

Anantharamakrishnan is remembered for his successful business practices, efficient management of the labour unions and for triggering the growth of the automobile industry of Chennai which has earned the city the epithet "Detroit of India". As a result he himself came to be remembered as the "Henry Ford of South India."